A seltzer brand activation pregame party for CRSSD In partnership with one of CA's premier DJ labels, Hood Politics.

The party featured influencers from all over CA, multiple brand activations, over 2000 cans given away, and served as a celebration party for Hood Politics after landing their first #1 track on the billboard.

I directed the project and was in charge of:

Securing music talent, brand sponsors/partnerships and activating the brands at the event
Marketing the event and collaborating with labels and brands to strategize the roll out
Developing venue and stage designs, production plans, and event decorations
Curating branding and digital assets for each brand to share
Hiring the production/content teams, and laying out the execution plan

‍

The results were rocket-ish

Based on the research, I created wireframes to map out the new website's layout and navigation. These wireframes were then reviewed and refined with the company's stakeholders to ensure they aligned with the company's goals and objectives.

Design

With the wireframes as a guide, I got to work on the design of the website.

I kept the design clean and modern with a focus on making it easy for users to navigate and find the information they need.

I also incorporated the company's branding to give the website a cohesive look and feel.

Webflow Development

With the design complete, I moved on to development using Webflow. This allowed me to create a responsive website that looks and functions great on all devices. I also integrated various features such as a contact form and live chat to make it easy for users to connect with the company.

Final

The end result was a website that was easy to navigate and provided a great user experience. The website received positive feedback from users and the company saw an increase in user engagement and conversions.

In conclusion, with a little bit of research, wireframing, design, and Webflow development magic, XYZ's website went from being a maze to a smooth experience for users."

‍