KRAUSE HOUSE - NYC

THE WORLD'S 1ST NFT BASKETBALL COURT

SUMMARY

Hosted a basketball tournament on an NFT basketball court and then sold it. Each digital NFT sold came with piece of the court.

CLIENT

Krause House

SERVICES

Event Curation‍

Court Design‍

Talent Management

Sponsorship/Budgeting

Production Schedule

YEAR

2022

Designed/Fabricated the world's 1st physical NFT basketball court in collaboration with 25 artists

Hosted a 3v3 tournament on the court at the Classic Car Club in NYC with some of the biggest basketball brands in the country. The event featured a dunk contest, live DJ performances, live shoe painting, branded booths, super car showcases, & an interview panel. Each digital NFT purchase included a matching physical piece from the court.

I directed the project and was in charge of:

Sourcing and delegating the $250,000+ budget
Court designs, designer/artist relationships, court fabrication logistics, and timelines
Hiring and organizing content teams, production teams, PR teams, venues, & 3v3 teams
Developing layout designs, production plans, run of shows, and sponsorship booths
Curating marketing, branding, digital assets, & physical giveaways/custom trading cards

Partnerships and highlights included:

Sponsorship partnerships with Reebok, The Wutang foundation, NBA(pa)
3v3 teams from Ballislife, Lifetime Fitness, In The Lab, India Rising, Princeton Olympic team & more
A feature on Sway in the morning in NYC
High flying dunk contest with the top dunkers on the planet and NBA players as the judges

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The results were rocket-ish

Based on the research, I created wireframes to map out the new website's layout and navigation. These wireframes were then reviewed and refined with the company's stakeholders to ensure they aligned with the company's goals and objectives.

Design

With the wireframes as a guide, I got to work on the design of the website.

I kept the design clean and modern with a focus on making it easy for users to navigate and find the information they need.

I also incorporated the company's branding to give the website a cohesive look and feel.

Webflow Development

With the design complete, I moved on to development using Webflow. This allowed me to create a responsive website that looks and functions great on all devices. I also integrated various features such as a contact form and live chat to make it easy for users to connect with the company.

Final

The end result was a website that was easy to navigate and provided a great user experience. The website received positive feedback from users and the company saw an increase in user engagement and conversions.

In conclusion, with a little bit of research, wireframing, design, and Webflow development magic, XYZ's website went from being a maze to a smooth experience for users."

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