PAN-AM SUMMER JAM

TYGA - MUSIC FESTIVAL

SUMMARY

Lead Director for a 10,000 attendee music festival with a lead time of 1 year and a $250,000 budget

CLIENT

New Mexico State

SERVICES

Event Curation

Stage Design/Production

Artist Management

Branding/Marketing

Fundraising/Budgeting

Research

Contracts

Content

YEAR

2019

a 1st of it's kind music festival in the pan-american center at
new mexico state university

Featuring live performances by Tyga, A-Trak, Mustard, and more in conjunction with multiple branded sponsorship booths and activations

I managed the development and execution of the entire project including:

Fundraising and sponsorship for $175k+ as well as structuring the budget
Reviewing /signing contracts with the venue, artists, talent agencies & production teams
Developing stage designs, production plans, venue layouts, and sponsorship booths
Curating branding and digital assets
Hiring the production/content teams, and laying out the execution plan to sell the event.

I also managed the execution of the entire project including:

Building the ticketing website and POS for 10,000 ticket sales
Developing the marketing strategy and setting up online ad campaigns
Creating load-in/load-out schedules for 10+ vendors and a run of show for 7 artists
Managing security, parking logistics, safety exits, & coordination w/the city for road blocks

The results were rocket-ish

Based on the research, I created wireframes to map out the new website's layout and navigation. These wireframes were then reviewed and refined with the company's stakeholders to ensure they aligned with the company's goals and objectives.

Design

With the wireframes as a guide, I got to work on the design of the website.

I kept the design clean and modern with a focus on making it easy for users to navigate and find the information they need.

I also incorporated the company's branding to give the website a cohesive look and feel.

Webflow Development

With the design complete, I moved on to development using Webflow. This allowed me to create a responsive website that looks and functions great on all devices. I also integrated various features such as a contact form and live chat to make it easy for users to connect with the company.

Final

The end result was a website that was easy to navigate and provided a great user experience. The website received positive feedback from users and the company saw an increase in user engagement and conversions.

In conclusion, with a little bit of research, wireframing, design, and Webflow development magic, XYZ's website went from being a maze to a smooth experience for users."